Product Surface Designs
Dear Sister Cards
How Daily Social Media Posts Became Tangible Tools for Increased Impact
For hundreds of days, Desiree Adaway had written a short daily letter and posted it on Facebook. Her letters were inspiring, they connected deeply with the womxn in Desiree's audience, and they sparked a lot of discussion and self-reflection.
These engaging conversation-starters were also lost to the abyss of Facebook: here today, gone tomorrow.
Having appreciated her letters and engaged in some of these conversations myself, I proposed that Desiree leverage this incredible intellectual property by creating a deck of cards.
Desiree and I refined a vision for a deck and booklet, selected a production vendor, and set to work on creating the product.
We outlined a set of avatars, and then illustrated them to represent as much diversity as we possibly could within six personas.
And soon, The Dear Sister (not just cister) Prompts for Writing and Reflection were born.
"You made it so easy and were so helpful. I never would have done this without you." – Desiree Adaway
- Illustration (Avatars)
- Graphic design (deck, booklet, and box)
- Set-up with the print-on-demand vendor (product assets, web page/shopping cart)
RESULTS AND IMPACT
- Increased reach, especially with new audiences of therapists and educators
- New consulting clients due to deck-holders recommending Desiree's work to their organizations
- Leveraged intellectual property for a new revenue stream
"I always hesitate when it’s time to spend money. I am so glad I did not hesitate when I chose to work with Tzaddi.
I approached Tzaddi because I needed a designer and project manager that would help me take my vision to reality. She did background research and helped me find the perfect vendor to work with, she took my content and added it to her amazing design to give it the look and feel that I only dreamed of. The result was a deck of oracle cards that everyday I receive inquiries about—Every. Day.
I would recommend Tzaddi to anyone that needs the wonderful combination of creative artistry and project management and wonderful personality in a partner. She completed my project on time and on budget. I can not recommend her or her skills enough."
– Desiree Adaway, The Adaway Group
How A Coaching Community Ethos Blossomed into a Product Line
Over the years in her deep work coaching people to align their businesses and lives, Leah Goard of DEFINE DESIGN ALIGN has developed a number of phrases and mantras that help her clients stay focused on what matters most to them.
"How you show up shapes your world."
"Take inspired imperfect action."
"Dance in the puddles."
We took the best of those gems and developed the DDA Manifesto: one beautiful, branded layout of all the best wisdom from Leah and her community. From this cohesive design we pulled individual quotes to feature in various media.
At first they were used simply on social media posts and in client materials such as the DDA Planner. Then, on gifts for clients and events.
Soon the most popular phrases became apparent, along with the demand for more products reflecting the DDA ethos.
We created beautiful branded merchandise for people to wear and use in their daily lives, such as yoga leggings and tote bags with a reminder to "Do something different", and journals with the Manifesto on the front plus an affirming message inside.
"When we originally created the Manifesto, I wasn't really aware of how I could use it to create further products and the impact it would have in terms of brand recognition. The Manifesto has gone on to create a depth of community and engagement and point of reference across my community. It's provided an opportunity to strengthen my brand across all mediums."
– Leah Goard
- Consulting (initial concepts, strategy, choosing vendors, and everything in between)
- Graphic design and visual branding (web, print, surface design for products)
- Product creation with the print-on-demand vendor
- E-commerce build (Shopify storefront)
RESULTS AND IMPACT
- Increased perception of brand quality
- Created connection, care and community with clients (client gifts and support)
- New marketing tool (using the products for giveaways)
- New revenue stream (product sales)
"From concept, design to delivery, Tzaddi has been instrumental in bringing the stunning and powerful DDA Product line to life. The (Define Design Align) DDA Manifesto has been the foundation for several other projects. DDA Manifesto Cards and Colouring Pages, DDA Planner, Journal, Tote Bags, DDA Chocolate Bars and most recently the truly outstanding Do Something Different Leggings. The products have served as practical tools, community building assets and had an absolute impact on brand positioning and revenue opportunities. Beyond worth the investment. Tzaddi's strategic sense will provide you with smart ideas and feedback and her talent will produce a product that will have a very positive ripple effect in your business and bottom line."
– Leah Goard, DEFINE DESIGN ALIGN