Tzaddi: fish hook, as in capturing or hooking of the fertility of the subconscious mind. Pronounced "zaw-dee"

While my first name Tzaddi has several meanings, that's the one I love most. The metaphor seems perfectly apt because one of the things I do best is deep listening and observation.

When we work together, I pick up things you aren’t even conscious of communicating. Clients repeatedly tell me that they feel truly heard, and that I'm able to translate their vision even before they're sure what it is.

photo of Tzaddi Gordon smiling and looking up
That's me, Tzaddi Gordon. My hair is often one bright colour or another.

I work most of my magic in my studio – a little creative oasis on the rural west coast of Canada.

My studio is my haven for both work and play. Along with my standing desk for computer work, I have ample space to dabble in various kinds of visual art.

Before arriving here, I:

  • Served as leader of a web design & production team at a large telco. In that role I also started a usability research program to gain valuable insight through interviews with customers using our web designs.
  • Start my own design studio in 2007.
  • Learned how to give and receive constructive critique and art direction; that my creative desires or ego is not as important as what's best for the project.
  • Coded more websites than I can count, including as part of the development team for the big telco. I built my first WordPress site around 2006(!) and have crafted many unique websites for clients.
  • Spent thousands of hours drawing... with my beloved Prismacolor pencil crayons as a kid, in my 4 years at Emily Carr (one of Canada's best fine arts schools), and in a regular practice with a local life drawing group. More recently I've been focused on honing my digital drawing and painting skills on my iPad Pro.

Photo of Tzaddi as a kid
Me, my crayons and my sisters circa 1978


I believe...

... the world needs helpers and change agents now more than ever. I aim to be one of them and collaborate with them

... that great communication design is made in the sweet spot where strategy, science, and creativity overlap

... observation and empathy are two of my best tools

... black lives matter

... that gender is not binary and we should support everyone's full expression of themselves, including their gender

... love is love

... in listening to marginalized folks when they share their lived experience, and in boosting their voices/work

... that art saves lives

... in the power of forest walks and napping and creative play

In my art...

I have extensively practiced life drawing (drawing of live, nude models) and dabbled in mixed media sculpture, painting, and collage, as my muse leads me. I've also practiced vocal improv choir led by the amazing Viviane Houle.

These days I draw/make at least a little bit every day, and share work-in-progress (warts and all) on Instagram. It helps me get past my perfectionist tendencies and foster ongoing learning at my creative edges.

In my design...

When I am able to hold space for my client's deepest wishes for their business, and develop the clarity and vision needed to bring those wishes into the world, then I am being of my highest service. I am doing my best work, so that they can do theirs.

Both my art and my design are connections to the heart, in support of all of us being of our highest service.

Thank you for being here. I'm honoured to connect with you!