Tzaddi: fish hook, as in capturing or hooking of the fertility of the subconscious mind. Pronounced "zaw-dee"
While my first name Tzaddi has several meanings, that's the one I love most. The metaphor seems perfectly apt because one of the things I do best is deep listening and observation.
When we work together, I pick up things you aren’t even conscious of communicating. Clients repeatedly tell me that they feel truly heard, and that I'm able to translate their vision even before they're sure what it is.
... the world needs helpers and change agents now more than ever. I aim to be one of them and collaborate with them
... that great communication design is made in the sweet spot where strategy, science, and creativity overlap
... observation and empathy are two of my best tools
... black lives matter
... that gender is not binary and we should support everyone's full expression of themselves, including their gender
... love is love
... in listening to marginalized folks when they share their lived experience, and in boosting their voices/work
... that art saves lives
... in the power of forest walks and napping and creative play