Podcast Ally Sales Page

Sales page design for a webinar and signature program launch.

a screen displaying the Podcast Ally sales page

We used animation on page load to reinforce the "grow" messaging and draw attention to the call to action.

Product Surface Designs

A person doing yoga. Their leggings say: Do something different
Do Something Different yoga leggings for DDA Co.
DDA branded chocolate and journal
I've designed a range of products for the DDA Co.
A small journal with a lush artful cover
Cover design for Living a Created Life Academy journal

Logos and Visual Branding

A selection of logos from some of my visual branding projects.

Logo for FUELED by Meredith + Co
Branding for HR consultancy
logo for Small Pieces about hard stuff
Illustrated logo for a writer's blog
Jericca Cleland logo
Logo for storyteller-filmmaker Jericca Cleland
Daleth Bach Logo
Logo for energy healing practitioner Daleth Bach
McLash Law logo
Logo for McLash Law firm
MZ Renos logo
Logo designed for a home reno company

Tzaddi is intuitive, gracious, listens carefully and is collaborative in the best possible way...and she is artistic and sensitive to the minutiae.
– Philippa Rowlands

Criss Turner Logo
Logo for coach Criss Turner

Portraits and Character Illustrations

Ink portrait of Marisol Escobar by Tzaddi Gordon
Ink portrait of Marisol Escobar
Digital painting of Iris Apfel by Tzaddi Gordon
Digital painting of Iris Apfel
Digital portrait of Deb Nicholson, by Tzaddi Gordon
Portrait illustration for a writer's personal brand
Digital portrait of Malala Yousafzai by Tzaddi Gordon
Digital portrait of Malala Yousafzai
Digital portrait of a young androgynous person, by Tzaddi Gordon
Digital portrait of a young androgynous person
Digital portrait of a young Black woman by Tzaddi Gordon
Digital portrait of a young Black woman

"In late 2019 I engaged Tzaddi to help me with rebranding my website. Tzaddi designed some new images and templates for me to use myself. I truly appreciated the time spent with Tzaddi - her warm presence and calm professionalism really enabled me to get a handle on my own needs and desired outcomes. I appreciated that were packages to choose from and Tzaddi was very clear about what each package contained, so I understood my investment options from the outset. The updated branding on my website has enabled me to present a more professional face to the world, and the fact I can do it myself now was an added bonus. I felt empowered all the while working with Tzaddi, and for me this was such an important part of choosing the right person to work with. I wouldn't hesitate to reach out to Tzaddi again to gain from her skills and talent as an artist."

– Deb Nicholson

Daleth Bach

A screen displaying the HOME page of DalethBach.com

Daleth was ready to shine her light to a much wider audience. We did a complete visual rebrand: logo, colour palette and typography, as well as website design and YouTube channel branding. We also collaborated on animated video.

A custom mandala provides multiple ways to reinforce the brand across media and platforms.

Daleth Bach's full mandala symbol
Daleth Bach's full mandala symbol

Daleth Bach's star flower derived from the Mandala
Daleth Bach's star flower derived from the Mandala

A screen displaying the RETREATS page of DalethBach.com

Daleth's YouTube channel

Dear Sister Cards

How Daily Social Media Posts Became Tangible Tools for Increased Impact

For hundreds of days, Desiree Adaway had written a short daily letter and posted it on Facebook. Her letters were inspiring, they connected deeply with the womxn in Desiree's audience, and they sparked a lot of discussion and self-reflection.

These engaging conversation-starters were also lost to the abyss of Facebook: here today, gone tomorrow.

Having appreciated her letters and engaged in some of these conversations myself, I proposed that Desiree leverage this incredible intellectual property by creating a deck of cards.

Desiree and I refined a vision for a deck and booklet, selected a production vendor, and set to work on creating the product.

We outlined a set of avatars, and then illustrated them to represent as much diversity as we possibly could within six personas.

And soon, The Dear Sister (not just cister) Prompts for Writing and Reflection were born.

The first volume Dear Sister Card Deck with mini booklet.
The first volume Dear Sister Card Deck with mini booklet.

"You made it so easy and were so helpful. I never would have done this without you." – Desiree Adaway



  • Consulting
  • Illustration (Avatars)
  • Graphic design (deck, booklet, and box)
  • Set-up with the print-on-demand vendor (product assets, web page/shopping cart)



  • Increased reach, especially with new audiences of therapists and educators
  • New consulting clients due to deck-holders recommending Desiree's work to their organizations
  • Leveraged intellectual property for a new revenue stream

"I always hesitate when it’s time to spend money. I am so glad I did not hesitate when I chose to work with Tzaddi.

I approached Tzaddi because I needed a designer and project manager that would help me take my vision to reality. She did background research and helped me find the perfect vendor to work with, she took my content and added it to her amazing design to give it the look and feel that I only dreamed of. The result was a deck of oracle cards that everyday I receive inquiries about—Every. Day.

I would recommend Tzaddi to anyone that needs the wonderful combination of creative artistry and project management and wonderful personality in a partner. She completed my project on time and on budget. I can not recommend her or her skills enough."

– Desiree Adaway, The Adaway Group

Desiree Adaway

Leah Goard

How A Coaching Community Ethos Blossomed into a Product Line

Over the years in her deep work coaching people to align their businesses and lives, Leah Goard of DEFINE DESIGN ALIGN has developed a number of phrases and mantras that help her clients stay focused on what matters most to them.

"How you show up shapes your world."

"Take inspired imperfect action."

"Dance in the puddles."

We took the best of those gems and developed the DDA Manifesto: one beautiful, branded layout of all the best wisdom from Leah and her community. From this cohesive design we pulled individual quotes to feature in various media.

At first they were used simply on social media posts and in client materials such as the DDA Planner. Then, on gifts for clients and events.

Soon the most popular phrases became apparent, along with the demand for more products reflecting the DDA ethos.

We created beautiful branded merchandise for people to wear and use in their daily lives, such as yoga leggings and tote bags with a reminder to "Do something different", and journals with the Manifesto on the front plus an affirming message inside.

A person doing yoga. Their leggings say: Do something different

"When we originally created the Manifesto, I wasn't really aware of how I could use it to create further products and the impact it would have in terms of brand recognition. The Manifesto has gone on to create a depth of community and engagement and point of reference across my community. It's provided an opportunity to strengthen my brand across all mediums."

– Leah Goard

A close up of the DDA Manifesto print
3 people standing in a yoga pose. The side of their leggings read: Do something different
Shopify store for DDA Co.
Shopify store for DDA Co.


  • Consulting (initial concepts, strategy, choosing vendors, and everything in between)
  • Graphic design and visual branding (web, print, surface design for products)
  • Product creation with the print-on-demand vendor
  • E-commerce build (Shopify storefront)


  • Increased perception of brand quality
  • Created connection, care and community with clients (client gifts and support)
  • New marketing tool (using the products for giveaways)
  • New revenue stream (product sales)

"From concept, design to delivery, Tzaddi has been instrumental in bringing the stunning and powerful DDA Product line to life. The (Define Design Align) DDA Manifesto has been the foundation for several other projects. DDA Manifesto Cards and Colouring Pages, DDA Planner, Journal, Tote Bags, DDA Chocolate Bars and most recently the truly outstanding Do Something Different Leggings. The products have served as practical tools, community building assets and had an absolute impact on brand positioning and revenue opportunities. Beyond worth the investment. Tzaddi's strategic sense will provide you with smart ideas and feedback and her talent will produce a product that will have a very positive ripple effect in your business and bottom line."


Leah Goard