Brand Essentials

Represent your biz like you mean business — with intentional & strategic visual branding.

Marketing your business with an ill-fitting brand (or no brand at all) is like running a marathon in flip-flops. Nobody’s going to take you seriously, and you won't get the results you hoped for. (Sound familiar?)

Before diving into professional website design or printed marketing materials, you need a strong and strategic visual foundation.

My Brand Essentials package creates that visual foundation so that all of your next steps are easier, more aligned, and more polished.

If you have a brand that’s not fitting you like it should, or no brand at all, this is the place to start before you create a website or print materials.

Brand Essentials includes:

  • Defining Your Brand Touchstone
  • Defining Your Brand Fonts and Colours
  • Logo Design
  • Your Brand Style Guide

In other words, you'll have clarity and a professional foundation to turn to when your marketing ideas and options might be overwhelming.

How it works

First, we'll explore the essence of your business, defining its unique magic as a touchstone you can use to guide your design and marketing communications decisions.

Then we’ll define a colour palette and select fonts that support your brand essence.

Then we’ll design your logo: either a “wordmark” logo or a “combination mark” (which includes both words and a unique iconic symbol).

You'll receive your final logo in multiple formats so it looks great online and in print.

All of this is wrapped in a Brand Guide that you'll reference when creating branded items for yourself or working with a designer.

Your Brand Guide includes guidelines for imagery to use in your marketing materials and tips for finding images without breaking the bank or copyright laws.

“I hired Tzaddi to do a complete re-brand on my Skin Care business and Health & Wellness blog and she consistently exceeded my expectations throughout the process. Her relaxed personality, organization, professionalism and creative and artistic ability made the entire process easy (for me) and enjoyable. Tzaddi saw my vision for my brand, logo and website and put it into reality.

Since working with Tzaddi, my product sales and website traffic has significantly increased, and my logo has become a recognizable representative of my brand. My only regret is that I didn’t do it sooner!”
– Carly Daley, Owner, Modern Hippie Health & Wellness

Brand Essentials 
with a Wordmark Logo


Brand Essentials 
with a Deluxe Logo


Let's connect about working together.

Drop me an email with any questions you have, or book a quick call below.

A La Carte add-ons available with your Brand Essentials package:

  • Website Banner incorporating your logo + chosen imagery, including two rounds of revisions. Perfect if you are DIY-ing your website - $250
  • Adapt your Website Banner for Facebook or MailChimp - $75 per adaptation
  • Custom graphics: illustrations, altered photos, photo montage, and more - please inquire


  • Wordmark logos do not include custom lettering or icons. Deluxe Logos may involve customization of lettering but does not include fully custom lettering. More involved logo design may be quoted upon request.
  • License fees may apply for stock photography/imagery or premium fonts. Costs will be discussed before recommending or proceeding with such options.

"Working with Tzaddi was a total delight!  She had an amazing ability to understand my vision (even before it was clear to me)... Beyond her communication, visual, and technical skills, Tzaddi is just an all-round smart cookie. Her suggestions about how to structure my business and frame my offerings were invaluable. I wholeheartedly recommend her to anyone wanting a wise, insightful, talented professional."

– Sarah Kerr, Soul Passages

"I've worked with the very talented Tzaddi Gordon for the past few years and she's created a lovely website and brand image for me that really feels like ME as I and my business evolve over time. She continually brings inspiration and ideas, plus unparalleled guidance for me to set and meet my branding goals. Tzaddi was able to take my wish list and deliver it all within my budget and timeframe.

– Angela Rae, Holistic Interior Designer

"Whether I need a new website, logo for a program or strategic advice on positioning, content or structure, Tzaddi consistently gives me critical feedback and ideas that have been essential to the development & success of my business. Tzaddi is professional, compassionate, knowledgeable, skilled and has the ability to think way outside of the box to give you that strategic edge on the next leg of your journey."