Brand Essentials

Operating your business with an ill-fitting brand (or no brand at all) is like trying to run a marathon in flip-flops. Nobody’s going to take you seriously, and you aren’t going to get the results you hoped for. (Sound familiar?)

My Brand Essentials package is perfect for small businesses that need a visual foundation for website design (or other branded marketing materials such as business cards). If you have a brand that’s not fitting you like it should, or no brand at all, this is the place to start in our work together.

Brand Essentials

Brand Essentials will help you rock your marketing with:

Your Biz Essence Touchstone.
Your Fonts and Colours.
Your Wordmark Logo.
Your Style Guide.

In other words, you'll have clarity and a professional foundation to turn to when your marketing ideas and options might be overwhelming.

First, we'll explore the essence of your business, defining its unique magic as a touchstone you can use to guide your design and marketing communications decisions.

Then we’ll define a colour palette and select fonts that support your brand essence, and we’ll create a “wordmark logo,” which includes:

  • Six concepts for your logo, including various colour, font, and layout combinations;
  • Up to two rounds of revisions to your chosen concept;
  • Your final logo in multiple file formats (so it looks great online and in print);

All of this is sweetly wrapped in a Style Guide so you'll know what colours and fonts to select when you create branded items for yourself or work with a designer in expressing your brand.

Your Style Guide includes guidelines for imagery to use in your marketing materials and tips for finding images without breaking the bank (or copyright laws).

Additional concepts, additional revisions, or custom iconography (such as a detailed or custom-drawn shape to go with your business’s name) are available at additional cost.

You can also choose to add a Banner for your website, with your logo and chosen imagery, which is especially useful if you won't be hiring a designer for your website.

In summary, this package includes:

  • 60 minute discovery consult by phone or Skype
  • My Branding Essence Workbook, to help you bring clarity to the essence of what your company is all about
  • Wordmark logo
  • Style Guide and Imagery Guidelines
  • 30 minute consult on your next steps. I'll help you decide if you should DIY, have me design your Website, and/or connect you with other resources you might need in this area.

Brand Essentials starts at $1500 for the package listed above. You can add a website Banner to this package, including 2 rounds of revisions, for $250.


  • Wordmark logos do not include custom lettering or icons. More involved logo design is available, and can be quoted upon request.
  • License fees may apply for stock photography/imagery or certain fonts. Costs will be discussed before recommending or proceeding with licensed options.
  • Website Banner incorporating your logo + chosen imagery, including two rounds of revisions - $250 with this package
  • Adapt your Header Banner for Facebook or MailChimp - $125 per adaptation
 Ready to get your Brand Essentials? Have questions? Great! Get in touch.